Keyword: mixed bundling
A la carte or Set Menu? (5/9/2006)
Mixed bundling, by offering a package deal as well as separately priced items, can be a revenue-maximizing pricing strategy in the face of varying customer needs.
Keywords: a la carte, cable channels, cable subscription, fixed cost, mixed bundling, package deal, pricing, set menu, table d’hote, variable cost
Bundling (9/27/2011)
Selling goods in a bundle could increase sellers' profit under certain demand and cost conditions.
Keywords: mixed bundling, profit maximization, pure bundling
Bundling (transcript) (3/27/2007)
By selling goods in bundles with a lower bundle price than the sum of the prices sold separately, mixed bundling could increase total net revenue when demands are mostly negatively correlated and price discrimination is impossible.
Keywords: fake bundling, marginal cost, mixed bundling, negatively correlated demands, net revenue, positively correlated demands, pure bundling, separate pricing